Direct mail doesn’t lock you into analog advertising. If your audience is not on social media or email (though you can target older demographics with social media marketing), direct mail can reach many more customers you may have missed with electronic marketing. Depending on your target audience, direct mail can have a bigger reach than digital marketing. To increase this connection, add personal touches to your marketing materials, like the customer’s name or a handwritten signature. Receiving something in the mail can bring up nostalgic feelings about a time when physical mail was the norm, sparking an emotional response. Including a promotional offer or CTA that requires the customer to do something with the mail, such as bringing it into your store, makes the customer much more likely to keep it and read it. Customers receive a physical item in the mail. One of the reasons direct mail is still used and performs so well is that it is interactive.
Here are some key advantages to incorporating direct mail into your marketing strategy. Direct mail advantagesĭirect mail marketing performs well for several reasons. Clearly, direct mail can still be valuable. These numbers are certainly lower than 30%. In its 2021 analysis of the direct mail marketing space, Jet Mail noted that some campaigns involving 2,500 mailers yielded a 30% response rate – 750 responses.īy comparison, according to GetResponse’s 2022 email marketing benchmarks, North American marketing email open and click-through rates are 23.53% and 3.86%. The direct mail marketing service Jet Mail has also reported that its customers continue to see high engagement rates. Another 8% said their response rate was very good with direct mail marketing in the mix. Among survey respondents, 69% said that adding direct mail resulted in a good response rate. The same was also true of target customer response rates. Among survey respondents, 59% said that adding direct mail into a multichannel approach resulted in a good ROI. According to a 2020 MarketingCharts survey, direct mail can increase your return on investment (ROI) when combined with other marketing channels. While it may seem that the entire world has gone digital, traditional mail still has a solid place in marketing. Incorporate QR codes on direct mail pieces so recipients can immediately access your contact data or website’s landing page. A way for customers to contact you (e.g., phone number, email address, website).Something that identifies your business (like a logo or business name).
If you’re sending mail to customers, you should include the following details: What is direct mail marketing?ĭirect mail marketing is any physical correspondence you send to customers via mail to gain their business. We’ll explore direct mail for business and share how you can create a successful, impactful direct mail campaign.
Integrating direct mail marketing with your other marketing channels can provide your customers with a unique, personalized experience that helps your business stand out from the crowd. However, physical advertising can have a significant positive impact on your customers and bottom line. Today’s marketing channels are primarily digital, with email marketing and social media marketing growing in popularity because of their ease, reach and low cost. This article is for small business owners interested in creating a direct mail marketing campaign.A successful direct mail campaign involves setting a goal, designing a CTA, choosing a format, and sending your mail.Direct mail is a highly useful and engaging marketing format because it allows customers to interact with a physical marketing piece.Direct mail marketing is any physical correspondence with your business customers.
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